Puzzled by Social Media and Online Marketing?
I work with clients to increase brand awareness, build relationships and engage their community using social media and public relations.
Some of my clients come to me because they are unsure how to share their news and events using social media and public relations. They want people talking about their business or organization, but don’t feel confident about how to get started, or how to build a sustainable campaign.
My background allows me to step in and help clients feel confident about their marketing efforts. My approach to helping clients is thoughtful, not condescending. It’s my joy to simplify the process and educate my clients so that they can either begin or improve their online presence.
While no one marketing effort is ever the panacea, an integrated approach using several platforms can be a good start. Press releases, websites, blogs and various social media channels can be used, depending on the needs of each client. I learn my client’s story in order to shape a message to make it memorable with the right audiences.
I work with clients to determine goals and strategies
I work with the client to develop a long-term plan with measurable goals. Together we define and set up measurable goals then plan and execute the strategies to meet them.
How I help clients
Depending on the level of involvement a client wants, I can provide education and consultation as needed so that they or their business associates can proceed with confidence independently, or I can perform regular, ongoing engagement and marketing work on their behalf.
Whether it’s launching a drive to fund a cause, posting blog updates, writing a media release, developing and monitoring social media strategy or staging an event, my job (and my joy) is creating and enhancing relationships.
Taking online offline for your business success
I turn hellos into handshakes and 140 characters into conversations. I have a practice of meeting two of my online followers in person each week. By combining contemporary and classic forms of engagement, I work diligently to build ties within the business, public relations and social media communities. Every week, I arrange meetings with groups large and small. The benefit? Business connections, shared networking and leveraging every opportunity to keep my clients visible and connected.
I am an effective and innovative social media and public relations professional with proven leadership in building and implementing strategic communications programs for clients with measurable results.
Contact me for help with:
- Social Media Strategy
- Media Relations and Releases
- Blog posts
- Community Building
- Personal/Business Branding
- Event Planning/Staging/Management
- Client Networking
- Volunteer Outreach/Non-Profit Events
- Program Assessment and ROI Measurement
- Social Media Education and Ongoing Consultation
Member: PRSA Puget Sound, Scholarship Committee
Member: Society of Professional Journalists Western Washington
Member: Social Media Club
Executive Director: Newcastle Chamber of Commerce
Advisory Board: Imagine Housing